B2B marketing in complex industries, like science and tech, requires a comprehensive, integrated strategy that helps the business to:
- Access their audience
- Deliver insightful and helpful communication
- Build trust in the brand
- Encourage the target market to act
SPS Technology – Engineered for the 21st Century
Industrial brands must ensure their voice is heard in the digital realm of fast-moving technological innovation using transformational messages that tell the RIGHT story to the RIGHT people. This is what we help our B2B clients achieve globally – but don’t just take our word for it…
We’re excited to present a noteworthy case study of our client, SPS Technology, who, amongst various other forms of direct digital marketing, has successfully shaken off a stiff brand perception by braving the choppy waters of LinkedIn’s fast-paced platform. Here’s just a sneak peek of some of their encouraging LinkedIn stats!
365 Days of LinkedIn Marketing
Interested to hear how we achieved this? Keep reading to find out more!
Engineering the Perfect B2B LinkedIn Strategy
From the ocean floor to outer space, there isn’t an industry that can’t benefit from the sustainable innovation of SPS Technology’s namesake composite. Maritime, offshore, buildings, bridges, security… With clients and potential leads lying in multiple market arenas, it was imperative to engage them all, starting with well-branded showcase pages and a strategic monthly content plan to grow and keep their target audience involved.
So, what sets SPS Technology’s marketing apart from the rest? Their branding and message.
We started by helping SPS Technology revamp their image – colour palettes, fonts, and web design. This gave us the perfect jumping-off point to rebrand their social profiles and get their digital content flowing!
Promotional Video Marketing on LinkedIn
Working closely with SPS Technology’s team and global marketing manager means we have access to a fountain of highly technical yet creative engineering knowledge. This helped to identify potential customers’ pain points and behaviour online, allowing us to create bespoke multi-media content to suit each industry.
Alongside daily Showcase posts, we created industry-related promotional videos, which we used to advertise globally with a set budget and dedicated bespoke landing pages. Strategising target audience, CTAs, and impressionable content meant their LinkedIn ads were optimised to bring in clicks and leads. Check out the videos here!
- SPS Technology General Promotional Video
- Maritime + Offshore Promotional Video
- Stadiums + Arenas Promotional Video
Here’s what SPS Technology’s CEO, David Glover, has to say about the process:
“Five O’Clock’s approach to design engages the whole team and their quick turnaround and unique design solutions have allowed us to increase brand awareness through the update of the website and subsequent social media push. Despite SPST’s disparate market sectors, 5OC have generated solutions that felt appropriate to each, and to the whole organisation, which led us to a powerful brand image with an extremely positive result. The 5OC team have also pro-actively encouraged us to explore different marketing outlets as well as the reorganisation of business software that will help our global team meet the increasing interest in our product.”David GloverCEO | SPS Technology
B2B Marketing and Brand Strategy
LinkedIn is just the beginning when it comes to B2B marketing. Direct email campaigns, Google Ads, SEO, podcasts, events – and even branded sales pitches – are all part of a well-rounded branding strategy to capture sales and convert leads.
If you’d like to get started, don’t hesitate to get in touch with the Five O’Clock Creative team today!