A luxury product deserves an equally high-end platform for driving sales and appealing to the aesthetic of potential customers. The creatively designed website we built for O by Olfacto accompanied a holistic e-commerce strategy of targeted Facebook and Instagram advertising, which worked to successfully convert traffic into paying customers and retain those customers post-purchase.
Refining the brand.
Taking an already established brand, we enhanced and refined O by Olfacto's image through structured brand guidelines that incorporated stylised typography and colour palettes, distinct from their European counterpart.
Custom package design.
Packaging is vital for brand awareness and the goal is to design a container that is easily recognisable amongst the target audience. With multiple products on offer, it was essential to create beautiful packaging that not only signified the products themselves but also represented the elegance of O by Olfacto.
An eCommerce site needs to function efficiently on many levels including for the customer experience, the ability to correctly take payments and navigate stock, as well as look and sound inticing to the target audience. Here's how we did it.
Strong online presence.
Organic social media and digital advertising is crucial for eCommerce marketing. With fresh packaging and a brand-new website, we then went on to draw in customers via social media and email, marketing O by Olfacto's products to their following and creating PPC campaigns to encourage sales.
High-quality Print Media
Even in the digital era, print advertising is still alive! We helped O by Olfacto cover all bases of marketing by creating luxury booklets, brochures and high-end magazine spreads.